About
Providing safe, reliable bus transportation for events or adventures.
Founded in 1960 by Fred and Dorothy DeNure, DeNure Tours is a family-owned Canadian company that has been inspiring travel for decades. Currently, Fred and Dorothy’s son, Ray DeNure, is overseeing the operation of the company as it continues to grow.
Expertise & integrity
For over 60 years, we have provided safe, reliable transportation, mostly for tours. With our uncompromising integrity with respect to vehicle maintenance, adherence to transportation and labour regulations, and our dealings with other bus operators, we have earned the respect of our peers and suppliers in the motorcoach industry, and we have a solid safety record. We are experts when it comes to trip planning, taking into account details with respect to the vehicles, the drivers, and the passenger experience.
RElationships
Over the years, we’ve established solid relationships with our peers in the motorcoach industry, and earned their trust with honest dealings and fair treatment. The same applies to the destination management organizations, hotels and the attractions we have dealt with for decades. Our long-serving staff work hard and take pride in ensuring that all guests, whether on our own tour or on a bus charter, have a safe, enjoyable trip.
Our History
DeNure Tours is a family-owned business, started by Fred and Dorothy DeNure. Fred was a trained mechanic, with uncles in the bus business, and Dorothy was a natural hostess with a welcoming smile. Together, they embarked on this business of inviting guests to see interesting parts of North America, travelling by motorcoach. As a tour operator, DeNure Tours is different, in that they have owned their own buses, and the attention to detail with respect to maintenance and safety as well as driver and tour director training, and all the little details in arrangements and logistics for their trips, has resulted in memorable tours for guests for almost 65 years.
In 2021, to make it easier for customers to find the right trip for them, DeNure Tours categorized the tours into brands: Tours in Canada, Sunshine Getaways, and DeLuxe Hiking. Whereas in the past, DeNure Tours buses were almost exclusively used for our own tours, in 2023, DeNure Tours formally expanded the business with DeNure Charters to offer the buses for charter, and acquired Sterling Coach Tours, adding additional motorcoaches to the fleet and drivers with specific charter experience to our staff.
Whether on one of our tours, or chatting with our drivers or any of our staff, the culture of DeNure Tours and DeNure Charters is that we are interesting, knowledgeable, and trustworthy while “We deliver inspiring authentic travel experiences infused with fun.”
Our Legacy
OUR PAST:
Fred & Dorothy's desire to share the world with their friends.
OUR PRESENT:
We deliver inspiring, authentic travel experiences infused with fun!
OUR FUTURE:
Complementing our packaged tour brands,
DeNure Charters offers safe, reliable chartered bus transportation.
Keeping Good Company
For 60 years, DeNure Tours has offered travel experiences throughout Canada, the United States, Britain and Europe. As the song goes, we wouldn’t be where we are today without “a little help from our friends.” We are pleased to work with other trusted coach operators, tour operators and destination management organizations.
Ontario Motorcoach Association (OMCA)
From time to time operational issues arise and a rental coach is required in order to avoid the disappointment of cancelling someone’s holiday. We work directly with preferred regional partners who provide comfortable air conditioned, washroom equipped motorcoaches. So whether it’s Escape Coaches out west, Parsons in the east, Franklin in Ontario or any of our other coach partners, we’re all working together to ensure you have a great holiday.
United Motorcoach Association (UMA)
UMA is comprised of professional bus and motorcoach companies and associate members who are the suppliers, manufacturers, and travel partners serving our dynamic industry.
American Bus Association (ABA)
The American Bus Association is the most trusted motorcoach, group tour and travel association in the industry. ABA represents its members in Washington through legislative and regulatory assistance as well was provide education and business opportunities throughout the year.
The Canadian Association of Tour Operators (CATO)
The Canadian Association of Tour Operators represents the most respected companies with offices in Canada, operating tour programs and packages from Canada to international destinations, trans-border as well as inbound to Canada and intra-Canada. The Association is composed of like-minded tour companies represented by their owners and senior executives who speak not only for their respective companies, but just as importantly, for the industry.
Destination Toronto
Destination Toronto, originally incorporated in 1926 as the Toronto Convention and Visitors Association, is a non-profit mission-driven organization with over 750 members, made up of businesses and organizations that embody and support Toronto’s visitor economy. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city.
Meeting Professionals International (MPI)
When we meet face-to-face, it empowers us to stand shoulder-to-shoulder. That’s why MPI strives to lead the world in education, networking and innovative solutions that advance not only the meeting and event industry, but the careers of the professionals in it. Through MPI’s global network of local chapters, we activate, educate, support and connect the connectors—people who are passionate about bringing people together. When we meet, we change the world.
Visit Myrtle Beach
The Myrtle Beach Area Convention & Visitors Bureau is a non-profit organization that is the only officially recognized marketing organization for the Myrtle Beach Area, known as the Grand Strand. Their mission is to market and promote the Myrtle Beach area as the premier beach destination in the United States for individuals, families, groups, and business travelers.
Looking for a DeNure Tours packaged tour?
Check out the DeNure Tours brands directly:
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